Disney fans, get your wallets ready. To celebrate Mickey Mouse’s 90th birthday, Swatch has collaborated with British artist Damien Hirst to launch two limited edition watches.
Damien Hirst took a more minimalistic approach with his interpretation, using coloured spots to recreate the Disney character on the watches.
“If it’s a Swatch project, it cannot be just a Mickey Mouse watch,” says Carlo Giordanetti, creative director of Swatch. “That would be too obvious, and a lot of other people could do that.”
“The beauty of Swatch is that we always work with artists, and we have a reputation in the art world. So it makes sense to do this with an artist. There is one artist who has worked with Mickey Mouse many times, in a very interesting way. He’s always finding very smart ways to interpret this incredible icon, and that is Damien Hirst.”
We got a first peek at the limited edition Swatch x Damien Hirst watches last night, at the Swatch Art Peace Hotel in Shanghai. Scroll through the gallery below for a first look, and for more info on how to get them!