Do Instagram influencers wear their outfits more than once? Or is it just all a clever illusion?
What makes someone an influencer? Is it the number of followers they have? A well-thought-out Instagram feed? Or is it simply someone whose opinion you trust? For some people, it could be their BFFs who’s got the best taste in clothes. For others, it could just be that stylish stranger with no following that just seems so effortlessly cool. But one thing’s for sure—they’re all people who’ve influenced you in one way or another via their perspective and relationship with style. In our column “Ask An Influencer”, we reach out to the women who inspire us and get them to share their unique approach to fashion, shopping, and style.
As of press time, #OOTD has about close to a staggering 281 million posts tagged on Instagram. And that’s only the ones that get officially tagged. Factor in some of your favourite accounts posting daily style inspiration and we’re sure that number will increase tenfold.
And on Instagram—where newness seems to be key—it seems like there is this unspoken rule when it comes to outfits: you almost never see the same thing worn twice. What started out as a fun way to chronicle an outfit of the day has now become a fashion arms race where everyone is trying to showcase their seemingly bottomless wardrobes.
Let’s be real. This lifestyle is almost unattainable if you’re not a celebrity or don’t have the disposable income. But what happens when maintaining appearances on social media is a part of the job?
No one feels the pressure to upkeep with this more than the influencers who make a living off these OOTD posts. These young women act as style inspiration for many out there, sometimes posting daily to appease their followers hungry for their content.
But how do they do it? Do these women even have enough clothes to fuel the demand? In this month’s column, we speak to five influencers on whether repeating an outfit on Instagram is considered the ultimate fashion faux pas.
Scroll through to read their thoughts.
More from CLEO:
Ask An Influencer: How Much Do You Spend On Shopping?
Money Moves: I’m A 24-Year Old Creative Who Saves $1,000 A Month
I, A Shopaholic, Gave Up Shopping For 30 Days. Here’s What I Learnt