Modest fashion used to be a really niche market, catering to women who prefer wearing non-revealing clothing due to cultural and religious reasons. These days, modest fashion has entered mainstream consciousness, with a young set of cosmopolitan, social media-savvy consumers increasingly looking to modest fashion as an aesthetic choice.
This passionate group of shoppers are demanding coverage—whether it is for religious reasons or personal preference—but refuse to skimp on style either.
And boy has modest fashion evolved. No longer deemed as the dull and dowdy apparel for religious folk, the options available these days are fun, modern and fashionable—think feminine tops with long flouncy sleeves, ruffled midi skirts and wide-legged checkered trousers, to name a few.
Thanks to the blurring of lines between boundaries and fuelled by this increased demand, modest fashion is now a lucrative multi-billion dollar industry, so you can expect plenty more options in months and years to come.
But enough talk. Whether you’re looking for a gorgeous new outfit for Hari Raya Puasa (on June 5 this year), or perhaps you’re just hoping to add a few new pieces to your wardrobe, we’re here to help. Below are eight brands where you can easily get your hands on some stylish modest-fashion picks.
Text: Ho Guo Xiong