A lot of brands are trying to appeal to millennials, and some reckon weaving social issues into their commercials could be a great idea. Pepsi was one of them.
The beverage brand not only signed on Kendall Jenner – one of the most influential figures among young people today – to front their commercial, but also used a protest as the key element of the commercial.
In the ad, the protesters, mostly dressed in Pepsi’s colour blue, were seen carrying banners like “Love” and “Join the conversation” as they marched down the street. No one really knows what they’re advocating. Kendall appears as a model (ofc) who is doing a photo shoot when the crowd of protesters walk past her.
Her reaction? To rip off her blonde wig, wipe off her lipstick and join the protest – or “Live for now”, as Pepsi has marketed it.
But netizens are not happy that Pepsi seems to be making light of recent protests and using it to promote their brand. In particular, the brand seems to have taken inspo from (or “mocked”, as some netizens called it) an iconic scene at a Black Lives Matter protests, where one of the female protesters bravely stood in front of the riot police.
In the commercial, Kendall is seen in a similar scene, but instead, she hands the policeman a can of Pepsi. The policeman drinks it, the crowd cheers, and the policeman smiles. You know, because a can of Pepsi can end all problems, including the prevalent issues of racism and police brutality in the United States of America.
This is why netizens have taken to Twitter to voice their discontent about the commercial, and naturally, the memes have followed. Scroll through the gallery to see some of the reactions.
Image: TPG/Click Photos