In this digital age, almost everything can be done seamlessly and efficiently. You might have found convenience in the way the World Wide Web can remember your likes and, in turn, suggest relevant content at the click of a mouse but this comes with a price.
Like it or not, we leave traces of ourselves on the Internet every day. Your browsing history, cookies and posts on social media contribute to your digital footprints, which are fast becoming a gold mine for marketers to pry into your online behaviour.
Last month, United States President Donald Trump signed a repeal of broadband privacy rules, allowing Internet companies to sell people’s browsing histories without their permission.
“Most of us today trade privacy for convenience,” said Mr Evan Dumas.
He is the head of emerging technologies for Asia Pacific, the Middle East and Africa for cyber security firm Check Point.
For example, signing in to your Google account on the Chrome browser allows it to tell you where your car is parked or recommend nearby restaurants.
The downside is that Internet companies or hackers can then learn about you and your online behaviour and use that information to market products or attack you.
Mr Dumas shared with The New Paper four ways to keep yourself safe online.
Text: Ronald Loh / The New Paper / May 2017
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