When SM Entertainment announced that Taemin would be releasing his first solo album, we were psyched. After all, his mini-album Ace was so good that it topped the Gaon charts. What’s more, the teasers for his new release were intriguing – come on, who wouldn’t want to know why Taemin was kissing himself?


Posted by 샤이니(SHINee) on Monday, February 15, 2016

When the music video for “Press Your Number”, the promo single for his new offering Press It, was released, we understood why. Here are five other things about the video that took us by surprise. Warning: this contains spoilers.

  1. It’s not filmed in a box

    Yes, this is a big deal. How many SM Entertainments have been filmed in a room or box? Let us list the recent ones: Super Junior’s “This Is Love”, EXO’s “Call Me Baby”, Girls’ Generation’s “Lion Heart”, Red Velvet’s “Dumb Dumb”… You get our drift?

  2. Taemin holds a gun

    An idol holding a gun? That’s unheard of – at least if they’re not acting as policemen. After all, it goes against their clean-cut image. Yet, Taemin not only holds a gun in the video, but also uses it to rob a store.

  3. Taemin is THE girl

    To be honest, we were surprised by the ending of the video. The music video reminds us a bit of Shinhwa’s “Angel”, where Hyesung and Eric realised they were the same person. All right, so the storyline is not original – Fly to the Sky has done it; so has Xiah Junsu and Zhang Liyin – but it’s pretty clever, nonetheless. We reckon the teaser photo of Taemin kissing himself was in reference to this theme.

  4. Some of the scenes look Instagram-worthy

    It could be the direction SM Entertainment is moving towards among their solo artistes (Taeyeon’s “I” was picturesque too), but the music video, which was filmed overseas, looks every bit Insta-worthy. Just screengrab a scene, upload on Instagram and people would probably “like” the photo.

  5. The rolling credits at the end

    The music video is fabulous, we’ll admit that much. But the rolling credits? Nah. We get that they were trying to make it look like a short movie, but there are so many other ways to do it other than the rolling credits format that looks like it’s from a 1990s movie, especially with the font used. Gotta admit that we’re not a fan.

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Watch the full video below.

Images: YouTube