SHINee fans in Japan were treated to a visual spectacle two nights ago when the five towers in Japan were lit up in a stunning shade of pearl aqua green – the representative colour of SHINee’s official fanclub, SHINee World.
The five towers that were part of the #FromNowOn campaign were Tokyo Tower, Sapporo TV Tower, Nagoya TV Tower, Kobe Port Tower and Fukuoka Tower – each located in the cities that the group have visited for concerts and promotions over the years.
View this post on Instagram
「SHINee THE BEST FROM NOW ON」の発売を記念し4/18(水)発売日に5都市のシンボルタワーを“SHINeeカラー”にジャックします！ 東京タワー、さっぽろテレビ塔、名古屋テレビ塔、神戸ポートタワー、福岡タワーの5タワーとなります。SHINeeが何回も訪れた5エリアのシンボルとなる各タワーが、“SHINeeカラー”に染まります！ぜひチェックして下さい♪ #SHINee #FromNowOn #kobeporttower #nagoyatvtower #tokyotower #fukuokatower #sapporotvtower
The campaign was launched in conjunction with the release of their new album, SHINee THE BEST FROM NOW ON, which dropped in stores on the same day. Apart from the visual spectacle, full-page advertisements were also taken up in one of the national papers, Asahi Shimbun, with each city bearing a different design.
More from CLEO:
Korean Actress Marries A Businessman 18 Years Younger Than Her
SHINee’s Key Writes Heartfelt Letter To Kim Jonghyun After Funeral
Korean Singer Claimed Her Company Hasn’t Paid Her Since 2015
The album features the group’s hit Japanese songs, as well as their new song, “From Now On”, which they teased through Instagram stories and performed at their recent concerts.
Images: Key’s Instagram