If you’re in London and happen to crave for an Old Chang Kee curry puff (because, why not?), you can soon get your fix in London.
Home-grown curry puff chain Old Chang Kee will debut in the United Kingdom with an outlet in central London in the second half of this year.
Diners can expect to tuck into popular items such as chicken curry puffs, curry potato puffs, mushroom chicken puffs and curry chicken rice sets.
While the search for a suitable site for the shop is ongoing, it will likely be a cafe that is at least 500 sq ft in size.
Old Chang Kee’s London outpost is a joint venture between the chain and Ms Sandra Leong, 35, a Singaporean who has been living in London for the past six years. She approached the chain in the middle of last year with the idea of bringing its curry puffs to the UK.
Response to an Old Chang Kee pop-up event, which was held two weeks ago in Kentish Town in north-west London, was “overwhelming”, according to Mr Song Yeow Chung, 38, Old Chang Kee’s group financial controller. About 1,200 puffs were snapped up in the two-day event. They were sold out within four hours each day.
According to Mr Song, prices of the food at the upcoming outlet will be largely similar to those at the pop-up. At the pop-up, the price of a curry puff started at £2 (S$3.50) and the curry chicken rice set was £6. A curry puff costs $1.50 at its stores here.
On the price difference, Mr Song says that it is due to additional labour and rental costs, and costs of shipping the curry paste.
There are plans to open outlets in other cities, including Manchester and Birmingham.
Old Chang Kee isn’t the first local brand to make its venture overseas. Here are other home-grown food brands that have made their foray into other countries.
Images: ST File, Business Times, Facebook
Text: Kenneth Goh, Derek Wong, Tay Hong Yi
For similar stories, visit straitstimes.com.
For more food stories, read The Best Ramadan Buffet You Need To Go To In Singapore and 12 Insta-Worthy Foods You Need To Try At Geylang Ramadan Bazaar