If, like Taylor Swift and Justin Bieber, you’ve had a major problem with online trolling and cyberbullying, you’ll love this new Instagram feature.

The social media platform now allows you to censor comments that appear on your photos. All you have to do is specify keywords that you don’t want to appear on your photos and Instagram will filter comments containing those words so you and your followers won’t see them, although it is still visible to the person who posted it.

 

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What this means is that cyberbullies and trolls have one less platform to terrorise people on – which is always a good thing. While “blocking” a user, and deleting and reporting inappropriate comments are great solutions, they are, in a way, stop-gap measures as trolls often create multiple accounts just to hurt others. “Hiding inappropriate comments”, on the other hand, is a preventive measure that makes it harder for trolls to reach out to their victims.

Co-founder of Instagram, Kevin Systrom, wrote on the platform’s official blog, “We know tools aren’t the only solution for this complex problem, but together, we can work towards keeping Instagram a safe place for self-expression. My commitment to you is that we will keep building features that safeguard the community and maintain what makes Instagram a positive and creative place for everyone.”

We heard that Taylor Swift had first dibs in trying it out and we’re not surprised, judging from the kind of comments she receives every day, especially after the whole Kimye phone call saga.

Image: Tul Chalothonrangsee / 123RF.com